Introduction

This is a 16 weeks enterprise course that takes place once a week. It is tailored to meet and solve some of the needs and challenges SMEs face.

The enterprise course is hands-on and participant-centered. Through the use of locally developed business case studies, participants are engaged in discussions enabling them to develop problem-solving and good decision-making skills.

Join us to develop your entrepreneurship competencies and gain best practice insights to effectively manage the growth of your venture.

For Who?

This enterprise programme is highly recommended for entrepreneurs running small and medium-sized enterprises in all sectors.

It is ideal for founders and owners of SMEs with:

• an annual turnover of Kshs. 3 million (USD 30,000)
• 3 or more employees
• 3 years or more in business

Programme Objectives

The enterprise programme aims to give entrepreneurs tools and skills to:

• Recognize and take advantage of business opportunities
• Expand their potential by growing and scaling up their businesses
• Develop socially responsible and viable businesses
• Develop innovative practices
• Foster successful business entrepreneurship in the region

Programme Structure

The enterprise course has two stages. Stage one takes eight weeks while stage two takes eight weeks as well.

Stage 1: (first 8 weeks)

• Developing a competitive strategy for business
• Developing a competitive business plan
• Use and value of financial records
• Cash flow management
• Understanding the legal environment for small business
• Product design and development decisions
• Understanding taxation for small businesses
• Business ethics and social responsibilities

Stage 2: (last 8 weeks)

• Managing business resources
• Business pricing and costing strategies
• Financial management
• Developing a winning marketing strategy for business
• Making business operations better, faster and cheaper
• Enterprise risk management
• Using technology for competitive advantage
• Emerging business opportunities

Programme Delivery

The enterprise course is designed as a 16-week programme divided into two parts 1 and 2.

After each module participants are required to implement key learning and give feedback on their experiences.

The enterprise programme also entails business visits where we visit your business together with your classmates.

In the business visit activities, we help you solve some of the problems your business is facing.

The mode of delivery is online.

Faculty

The faculty hold PhDs from world-renowned institutions and are internationally acclaimed experts for their research on current business issues.

Moreover, they are successful business people, many with their consulting firms, operating in the real world of business.

As a result, classroom discussions provide conceptual frameworks for effective decision making, along with practical tools for real-life implementation

Course Leader

Dr. Hellen Otieno

Dr. Hellen Otieno is a Senior Lecturer and the Faculty Director at the Strathmore University Business School. She has a PhD in Entrepreneurship and Master’s Degree in Economics. She has over twenty years of teaching experience, sixteen of which are at the university level. She is also a member of the Academic and PhD Committee in the School.

Dr. Otieno has built her consultancies and research capacity having participated in several consultancies and research studies both locally and internationally.

Read more about her.

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