Introduction

The “Insight Based selling skills” training program will give you new skills, new information, and new insights that will produce new customers, new sales and increased profits for your business.

This program will provide simple effective tools to enable you realize what exactly you have

to sell, and how to sell it. In order to succeed at selling your product, you therefore will need a sales process that is useful in an easily executable way.

The environment requires that Sales Professionals and Entrepreneurs adopts new selling techniques for improved business performance.

Programme Objectives

  • Build formidable teams with sustainable Sales Centric Culture
  • Learn the Magical Selling Process using new Customer Insights 
  • These Insights will help understand the customer’s needs in depth and close the sale
  • Utilize proven techniques for Sales Pipeline Management 
  • Empower delegates to develop clearly defined Sales Leadership pillars
  • Effectively employ product Features, Advantages and Benefit statements (FAB) in selling 
  • Personality Profiling for self understanding to create positive results in personal and professional relationships.

Key Focus Areas / Programme Structure

Week 1 – The Sales Professional, Profile self (CLARITY 4D) to build harmonious working relationships

Week 2 – Understanding our Products, How to sell VALUE to your customers

Week 3 – Insight Based Selling, Ways to increase Your Business / offers for your online audience

Week 4 – Sales Prospecting / Pipeline Management, Finding Prospects who are ready to Buy

Week 5 – Sales Leadership, Self pillar, Team Pillar & Customer Pillar

Week 6 – Handling concerns & Closing the Sales, Align your offering to finally close the sale

Target Participants

This programme is highly recommended for:

  • Sales Managers
  • Sales Supervisors
  • Sales Team Leaders
  • Entrepreneurs

Programme Benefits

  1. Come back from the Sales Disruption 
  2. Increase overall sales by using new insights
  3. Improve individual success on you sales team using Personality profiling 
  4. Uncover new online prospects and elevate conversations
  5. Cut the cost of making a sale by shortening the selling cycle
  6. Sell Value to customers for continuous repeat business

Programme Delivery

They Program is conducted using – Interactive sessions, Real Life Case Studies, Experiential Learning and Group discussions.

Request Brochure

Kindly fill in the form below and we shall send the brochure to you.

Request Brochure Form

Insight Based Selling Programme - Application Form

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Developing Great African Leaders

Key Details


Begins: 18th January 2022

Cost: Kshs. 60,000

Mode of Delivery: Virtual


For more information on the programme contact us on eeopenprograms@strathmore.edu or mnjoki@strathmore.edu or call +254 (0) 797 152 989.