Introduction
The Insight Based Selling Programme will give you new skills, new information, and new insights that will produce new customers, new sales and increased profits for your business.
This Programme will provide simple effective tools to enable you to realize what exactly you have to sell, and how to sell it. In order to succeed at selling your product, you therefore will need a sales process that is useful in an easily executable way.
Today’s business environment requires that sales professionals and entrepreneurs consistently adopt new selling techniques for improved business performance.
Programme Objectives
- Build formidable teams with sustainable Sales Centric Culture
- Learn the Magical Selling Process using new Customer Insights
- These Insights will help understand the customer’s needs in depth and close the sale
- Utilize proven techniques for Sales Pipeline Management
- Empower delegates to develop clearly defined Sales Leadership pillars
- Effectively employ product Features, Advantages and Benefit statements (FAB) in selling
- Personality Profiling for self understanding to create positive results in personal and professional relationships.
Key Focus Areas / Programme Structure
Week 1 – The Sales Professional, Profile self (CLARITY 4D) to build harmonious working relationships
Week 2 – Understanding our Products, How to sell VALUE to your customers
Week 3 – Insight Based Selling, Ways to increase Your Business / offers for your online audience
Week 4 – Sales Prospecting / Pipeline Management, Finding Prospects who are ready to Buy
Week 5 – Sales Leadership, Self pillar, Team Pillar & Customer Pillar
Week 6 – Handling concerns & Closing the Sales, Align your offering to finally close the sale
Target Participants
This programme is highly recommended for:
- Sales Managers
- Sales Supervisors
- Sales Team Leaders
- Entrepreneurs
Programme Benefits
- Come back from the Sales Disruption
- Increase overall sales by using new insights
- Improve individual success on you sales team using Personality profiling
- Uncover new online prospects and elevate conversations
- Cut the cost of making a sale by shortening the selling cycle
- Sell Value to customers for continuous repeat business
Programme Delivery
The programme is conducted using – Interactive sessions, Real Life Case Studies, Experiential Learning and Group discussions.
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Kindly fill in the form below and we shall send the brochure to you.
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Developing Great African Leaders
Key Details
Begins: 1st – 29th March 2023
Cost: Kshs. 75,000
Mode of Delivery: Virtual
For more information on the programme contact us on eeopenprograms@strathmore.edu or mnjoki@strathmore.edu or call +254 (0) 797 152 989.
