Executive Coaching has become an integral part of management and leadership. The Executive Coaching for Managers Programme is expertly designed to accelerate participants’ coaching skills. Participants will be challenged and supported to coach and to be coached; to articulate and share their experiences, perceptions, and thoughts and to explore diverging perspectives to build confidence and expertise as a coach.

This skill is essential for any manager seeking to bring out the best performance in their teams and unleash their growth potential.

With the ever-changing dynamics and added complexity in the workplace, a manager with coaching skills is best placed to steer the employees through these challenges while maintaining staff connectivity to the mission and vision of the organization.


The Executive Coaching for Managers program is an ICF-accredited Level 1 program designed to provide the training and mentor coaching required to earn the ACC credential. Suitable for coaches, leaders, and anyone looking to add coaching to their toolkits.

The programme includes 60 hours of direct contact with students, including classroom hours, two hours of individual coaching, one hour of supervision and 10 hours of individual and group mentoring. It also requires hours of individual study and coaching practice.


This programme is accredited by the International Coaching Federation (ICF) which is a US-based body regulating the coaching fraternity in the world.

After completing the course you can apply for membership with ICF.

Programme Objectives

This course builds functional capability and teaches the essential foundational skills of executive coaching, including the tools, techniques, and understanding of how to have coaching conversations that get results.

The training follows ICF core competencies and professional standards for those seeking ICF credentials.

The programme aims to:

  • Develop a deeper understanding of coaching competencies and principles in the ICF 8 core competencies: how to use them in a coaching process
  • Learn how to establish trust, manage progress and accountability, overcome resistance, and lead focus sessions for success.
  • Acquire practical and theoretical knowledge about coaching under the ICF model and ethical standards: from contracting to initial meeting to completion
  • Enable self-awareness of one’s leadership style and how it relates to coaching and leading high-performing teams
  • Provide the coaching mindset, processes, and tools to start coaching and develop a coaching career

Target Audience

  • Senior Managers, Executives, and People Managers with at least five years of managerial experience and leading teams in their organizations who seek to develop competencies to effectively coach their teams
  • Senior Leaders and Executives are interested in transitioning to executive coaching roles or wishing to start their executive coaching practice.
  • Business Owners who wish to create a collaborative leadership style within their organization
  • Executive coaches: professionals who wish to deepen and strengthen their leadership and executive coaching practice.
  •  Internal coaches wish to further develop their coaching skills to leverage performance and growth within their organization.
  • Leaders and management professionals seeking to develop and lead a coaching culture in their organization.

Programme Structure

The course has 4 modules, the last being optional for those who wish to obtain the ICF ACC certification.

1 25 hours of class time, structured in face-to-face theory classes, exercises, and coaching practice. Individual coaching session.
2 An asynchronous module requiring individual coaching practice, coaching practice with at least three clients, completion of the 360-leadership assessment, a personal mentoring session, and a group supervision session.
3 25 hours of class time, structured in face-to-face theory classes, exercises, and coaching practice. Preparation for the ICF Credential Exam. Individual coaching session.
4 This module concentrates on coaching practice by students and mentoring sessions to help them perfect their skills. It comprises 2 individual mentoring sessions and 4 group mentoring sessions. Performance evaluation is valid for ICF accreditation

Programme Delivery

Online and blended depending on the programme delivery

Teaching methodologies

The program offers a blended learning experience for the participants. Including a mix of faculty-led discussions, storytelling, interactive methods, peer-to-peer, practical/hands-on coaching, demonstrations, and video recording sessions.

The course has a total of 60 contact hours with students, which include:

  • 50 teaching hours
  • 5 observed coaching sessions with written feedback for 3 of the sessions
  • 3 hours of individual mentoring
  • 7 hours of group mentoring
  • Preparation for the ICF Credential exam
  • Performance evaluation
  • 2 individual coaching sessions
  • 1 supervision session
  • 6 hours of client practice
  • + 20 hours of individual work and reading


Module 1&3:

  • 5 days each with five hours online sessions per day

Module 2:

  • Asynchronous study and practice, individual mentoring, and group supervision sessions

Module 4:

  • A total of 4 biweekly online group mentoring sessions and 2

Online individual mentoring sessions plus performance evaluation.


Module 1&3:

  • 4 days on campus, each with five 75 minutes sessions per day

Module 2:

  • Asynchronous study and practice, individual mentoring, and group supervision sessions

Module 4:

  • A total of 4 biweekly online group mentoring sessions and 2 online individual mentoring sessions plus performance evaluation.

Action Learning Projects

  • 360 leadership assessment completion with a worldwide well wide recognized institution and 360 individual feedback
  • Coaching practice with at least three coaching clients and a minimum of 3 coaching sessions with each one of them
  • Self-study and reading
  • Reflective practice for students at the end of Module 3 for students wanting to pursue Module 4.

Programme Benefits

  • International Accredited programme giving the participants international recognition to coach (Accredited by the International Coach Federation- ICF)
  • International faculty bench providing World-class learning experience
  • Practical application of the skills in real workplace scenarios
  • Mentor Coaching and supervision: one on one attention offered by the faculty to address specific needs and support the participants in their learning
  • Training with a renowned and respected brand in the region – Strathmore University Business School
  • Experiential learning and hands-on coaching practice with real cases
  • The programme will inspire you to move from command and control to collaborative leadership
  • Being physically together and not through teleclasses is essential to creating and learning from interpersonal dynamics that are crucial to understanding yourself and others
  • 2 Faculty co-leading the sessions offers participants a very dynamic, individualized and supportive environment
  • The seniority of participants, that allows a high level of discussion in classes
  • Former participants mention that this a transformational programme that has a big impact on personal and professional development


What if an organization wants to sponsor more than one participant, is there group discounts?

Yes, if an organization sponsor 3 to 4 participants, they will be entitled to 10% discount. If they sponsor more than 5 participants, the 6th participant will
attend the training for free or 15% discount on the fees paid.

Will there be exams?

Participants will be assessed using International examining standards of their understanding of coaching competencies and skills learnt in class through the application of these skills at their workplace before certification.

What is the cancellation policy?

Cancellations made less than 2 weeks to the commencement of the training will be subjected to a penalty of 25% of the total programme fee.

What are the payment terms?

Strathmore University Business School Fee Payment policy accepts both cheques and Mpesa payments (Use PayBill No 893801).

Participants will be allowed to pay a maximum of 2 instalments (half of the total cost before the commencement of Module 1 and the other half before the commencement of Module 2).

Participants will be expected to have finished the payment of fees by the end of Module 2.

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Key Details

Module 1: 10 – 13 June 2024 | (In-class)

Module 2: August – September 2024 | (Mentoring and Coaching Practice Hours)

Module 3: 23 – 27 September 2024 | (In-class)

Module 4: October – September 2024 (Mentoring and Coaching Practice Hours)

Cost: Kshs. 600,000

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