Subject Areas/Case Usage

Change management, Leadership, Organisational development and People Management:

This case study is intended to be used by postgraduate business students who wish to understand how organisations can equip themselves to operate successfully in turbulent, rapidly evolving market conditions. The case highlights the role that an emergent approach to change plays in an organization, explores the concept of an adaptive culture and the impact that this can have on an organisation sustaining itself in the long term; and recognises the important role of leadership in introducing and implementing a change in organisational strategy to remain competitive and relevant.

Brief Synopsis

This case study emphasises how important it is for organisations operating in today’s turbulent and rapidly changing business environment to have an emergent approach to change. It focuses on the dilemmas faced by both Shameel Joosub, the newly appointed Chief Executive Officer of Vodacom South Africa, as well as Hemmanth Singh, the newly appointed Managing Executive responsible for Mobile Commerce at Vodacom South Africa… It highlights the importance of an adaptive culture in an organisation and the positive contribution that this form of culture makes to sustain an emergent approach to change in the long term.

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