Dr. James Njuguna
Faculty Member & Programme Lead (MBA for Executives Programme)
Strathmore University Business School
Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.
Experience
He transitioned into academia over six years ago from Kenya’s energy sector, where he worked as a Senior Manager at Kenya Power and Lighting Company, having served for 26 years in various managerial roles.
His experience in the energy sector covered Business Strategy Development and Improvement, Business Restructuring, Business Process Reengineering, Change Management, Policy Formulation, Marketing, Customer Service, Public Relations and Communications and Consultancy at local, regional and international levels.
This included forging business partnerships with stakeholders in various sectors such as banking, insurance, telecommunications, manufacturing, agribusiness, funding agencies, development partners, regional/international energy utilities, management consultants, investors and government organisations.
Units
Dr. James lectures in units such as:
- Marketing
- Strategy
Areas of Expertise
Dr. Njuguna’s areas of expertise are:
- Corporate Strategy,
- Strategic Management,
- Global Marketing,
- Entrepreneurial Marketing,
- Consumer Behaviour,
- Marketing Strategy and Planning,
- Services Marketing,
- Global Competitive Strategy,
- Strategic Marketing Management,
- Marketing Research,
- Strategic Leadership,
- Strategic Entrepreneurship,
- Executive Education,
- Energy and,
- Public Relations and Communications
Qualifications
PhD in Business Administration (Marketing) from the University of Nairobi
Master of Business Administration (Marketing) from the University of Nairobi
Postgraduate Diploma (Mass Communication) from the University of Nairobi
BA Hons. (Government) from the University of Nairobi
Diploma in Marketing from the University of London
Harvard Business School Alumnus, having undertaken an Executive Programme in Leadership, Change and Organisational Renewal at Harvard University.
Publications
- Dr. Njuguna has also published a book, ‘The Effect of Country of Origin on Consumer Behaviour in Nairobi, Kenya,’ which is premised on his PhD Thesis and was used as reference material to inform the ‘Buy Kenya Build Kenya’ Government Policy formulation.
- He recently co-authored and published a book in conjunction with Lagos Business School titled ‘Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products.’
Research
Besides participating and presenting papers in several local and international academic/business forums, Dr. Njuguna has also published in the:
- British Journal of Marketing Studies Vol.3, No.7, pp.50-92, September 2015 (www.eajournals.org) – a paper titled ‘The Effect of Country-of-Origin, Consumer Characteristics and Attitudes on Consumer Behaviour towards Foreign Clothing Brands in Nairobi, Kenya.
To Contact Dr. James write to jnjuguna@strathmore.edu
