Introduction

The Sports Excellence Programme provides a focused, one-week learning experience that equips practitioners with the essential skills to manage athletes, use sports technology, make performance-based decisions, and build sustainable sports organisations.

Delivered by Strathmore University Business School and the University of Edinburgh, the programme offers practical tools, global perspectives, and expert guidance to help participants improve performance, lead effectively, and contribute to a stronger sports ecosystem.

Programme Objectives

This programme aims to:

• Equip participants with practical skills in sports technology, performance analysis, and data-driven decision-making.
• Strengthen athlete management practices, including welfare, development pathways, and professional standards.
• Build capacity in sports entrepreneurship, investment, and commercial models that support sustainable growth.
• Enhance participants’ understanding of governance, leadership, and policy frameworks within the sports sector.
• Foster collaboration and international networking among sports professionals, academics, and industry experts.

Target Participants

This programme is highly recommended for :

• Sports coaches, trainers, and performance staff
• Sports administrators, team managers, and club officials
• Athlete agents, sports entrepreneurs, and academy leaders
• CSR, sponsorship, and corporate sports managers
• Government officers in sports, youth, and community development
• Researchers, lecturers, and practitioners in sports science and sports management

Programme Benefits

By completing this programme, entrepreneurs will be able to:

• Apply data-driven performance analysis and technology in coaching and athlete development.
• Strengthen athlete management, welfare, and development using global best practices.
• Explore sports entrepreneurship and investment models to support business growth.
• Understand governance and leadership roles in building sustainable sports systems.
• Build international networks with academics, business leaders, and sports professionals.

Programme Structure

• Day 1: Sports Technology and Analytics
• Day 2: Performance Analysis Skills
• Day 3: Elite Athlete Management
• Day 4: Sports Investment and Entrepreneurship
• Day 5: Collaboration, Policy, and Impact Evaluation

Programme Benefits

• Gain practical skills to enhance athlete performance and management.
• Strengthen leadership and governance capabilities in sports organisations.
• Acquire insights into sports entrepreneurship, investment, and commercial sustainability.
• Build a professional network with academics, industry experts, and fellow sports practitioners.
• Access global best practices and tools to drive innovation and impact in the sports sector.

Programme Delivery

• Mode: In-person, intensive executive course
• Duration: 1 week (5 days)
• Methods: Lectures, interactive workshops, case studies, practical exercises, and group discussions
• Materials: Course handbook, data analysis tools, and access to relevant sports technology]
• Engagement: Opportunities for networking, mentorship, and peer learning with academics, industry experts, and elite athletes

Faculty

The programme is delivered by experts from the University of Edinburgh (Institute for Sport, Physical Education and Health Sciences) and Strathmore University Business School (Institute of Public Policy and Governance).

It also features invited industry professionals and national athletes, providing practical insights, global perspectives, and hands-on guidance throughout the course.