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Why Retail Leaders Need a New Playbook

Africa’s retail sector is transforming at breakneck speed. Digital disruption, shifting consumer demands, and rising competition are rewriting the rules of the game. To lead in this dynamic landscape, retail executives must be agile, data-savvy, and relentlessly focused on the customer. A bold, reimagined approach to strategy, operations, and leadership isn’t just an advantage—it’s a necessity.

Designed for the Modern Retail Leader

The Retail Management Executive Programme at Strathmore University Business School is a high-impact, hands-on experience crafted for executives, entrepreneurs, and professionals shaping the retail industry. Whether you’re steering a major chain, scaling a business, or leading a key function, this programme arms you with the tools to excel in today’s fast-evolving market.

Designed for the Modern Retail Leader

The Retail Management Programme aims to empower agile, visionary retail leaders with the skills to drive sustainable growth, elevate customer experiences, and achieve operational excellence in a competitive marketplace.

Target Participants

This programme is highly recommended for:

  • Senior retail executives
  • Entrepreneurs growing retail ventures
  • Functional leaders in operations, marketing, customer experience, or finance
  • Professionals stepping into strategic retail roles

Key Learning Outcomes

By the end, you’ll be equipped to:
  • Develop and implement competitive retail strategies aligned with emerging trends
  • Streamline operations and supply chains for efficiency and speed
  • Leverage data to enhance customer experiences
  • Inspire and lead high-performing retail teams
  • Make smart, data-driven decisions to boost profitability and resilience

Programme Benefits

  • Learn from top faculty and industry experts
  • Gain actionable insights through case studies and simulations
  • Connect with a dynamic network of retail leaders
  • Earn a Certificate of Participation from Strathmore University Business School
  • Access alumni resources and ongoing learning opportunities

Key Focus Areas

  • Retail Strategy and Business Model Innovation
  • Digital Transformation and E-commerce
  • Customer Experience and Insights
  • Supply Chain as a Competitive Advantage
  • Financial Planning and Retail Performance Metrics
  • Leadership and Talent Development

Programme Content

Dive into practical, real-world modules tackling the retail sector’s biggest challenges and opportunities:
  1. Retail Strategy & Business Models
    • Navigating African retail dynamics
    • Crafting agile, scalable strategies
  2. Digital Retailing & Innovation
    • Mastering e-commerce and omnichannel approaches
    • Harnessing digital trends for value creation
  3. Retail Marketing & Customer Insights
    • Winning and keeping customers with strategic marketing
    • Decoding buying behavior with analytics
  4. Supply Chain as a Competitive Advantage
    • Building efficient, responsive supply chains
    • Turning operations into a strategic edge
  5. Retail Operations Management
    • Optimizing processes across physical and digital stores
    • Enhancing inventory, merchandising, and service
  6. Financial Strategies in Retail
    • Budgeting, forecasting, and managing risk
    • Driving profitability with performance insights
  7. Leadership & Team Management
    • Fostering resilient, high-impact teams
    • Leading with strategy and agility
  8. Retail Analytics & Decision-Making
    • Interpreting performance data
    • Achieving results with KPIs and dashboards

Programme Delivery

The programme is delivered in a dynamic, in-person format at Strathmore University Business School in Nairobi over an intensive 5-day period. It features interactive lectures, group discussions, and real-world case studies, complemented by insights from guest speakers and a hands-on field experience tailored to retail challenges.

Participants will engage in workshops and networking opportunities, fostering collaboration and informal exchange. Working in teams, they’ll tackle live retail scenarios, applying strategic and operational solutions to real industry issues.

The mode of delivery is face-to-face at the SBS campus, ensuring an immersive, experiential learning environment.

Faculty

The programme is delivered by a high-powered faculty team consisting of academic and seasoned retail practitioners.

As a result, classroom discussions provide conceptual frameworks for effective decision making, along with practical tools for real-life implementation.

Executive Supply Chain Programmes - Brochure Request Form

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Developing Great African Leaders

Key Details

Date: 4 – 8 August 2025

Cost: Kes 95,000 (all-inclusive)

Mode of delivery: Face-to-Face (in-person)

For more information, write to Abigail on

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