Dr. Kuthea Nguti

Dr. Kuthea Nguti

Faculty — Marketing, Strategy and Entrepreneurship

Strathmore University Business School, Nairobi, Kenya

She is a published researcher whose work has appeared in peer-reviewed journals and she is an active contributor to internationally funded research programmes on gender equality and social inclusion, climate adaptation and entrepreneurship in Kenya. Some of the research studies have been funded by the UK Foreign, Commonwealth and Development Office (FCDO) through the Climate Compatible Growth (CCG) Programme, one of the largest climate research programmes operating in East Africa. Dr. Nguti has conducted research across multiple Kenyan counties, working directly with climate entrepreneurs, investors, policymakers, and incubator networks. Her research sits at the intersection of entrepreneurship, Gender Equality, Disability and Social Inclusion (GEDSI), and sustainable development — with a particular focus on how entrepreneurship ecosystems in Kenya and East Africa can be designed to deliver value to women, persons with disabilities, and other marginalised groups. She brings a distinctive interdisciplinary lens to her scholarship, grounded in Macrosocial Marketing and applied to questions of entrepreneurship, consumer behaviour, career progression, scholarship and social impact using a mixed methods design

Current Research Projects

Climate Adaptation Entrepreneurship in Kenya — Principal Investigator — FCDO Climate Compatible Growth Programme, Strathmore University and University of Oxford collaboration

Research Interests

Entrepreneurship and green economy access in Kenya and East Africa
Gender Equality, Disability and Social Inclusion (GEDSI)
Macrosocial Marketing and behaviour change for social impact
Women and Careers
Mixed-methods research design in development contexts

Courses Taught

Entrepreneurial Marketing
Marketing Strategy and Plans
Consumer Behaviour
Global Marketing
International Business Management
Advertising and Promotions Management
Leadership and Communication
Research Methods

Collaborations and Partnerships

Dr. Nguti welcomes research collaboration and partnership enquiries — particularly from researchers, development funders, and practitioners working at the intersection of entrepreneurship, gender inclusion, climate change and sustainable development in Africa.

Beyond research, Dr. Nguti has extensive experience in entrepreneurship and leadership training and Marketing and GEDSI consultancy across Kenya, and she brings that practitioner knowledge directly into her teaching and research. She is a committed mentor to early-career researchers and a strong advocate for the inclusion of African women in global research leadership.

Dr. Nguti holds a Bachelor of Commerce (Marketing Specialisation) degree from the University of Nairobi and a Master of Commerce (specializing in International Business Management) degree and a PhD in Marketing degree from Strathmore University.