Case Title & Author
Title: Uber SA: Disruption of The Local Taxi Industry?
Author: Geoff Bick
Subject Areas/Case Usage
Strategy, Marketing, Business Model Innovation, or Entrepreneurship
This is a short case which can be used across a number of programmes, as most students will have had some experience or exposure to the Uber model, and is very useful as an “icebreaker” case to introduce students to the case study method of analysis and teaching. This case can be used for undergraduate and postgraduate students in business schools or other institutions, or on executive education programmes as part of a strategy, marketing, business model innovation, or entrepreneurship module.
Uber, a US-based multinational, provides a real-time technology platform to enable users to utilise ride-sharing with Uber drivers. This is an example of a “shared economy” or “collaborative consumption” business model, which has disrupted the status quo of the taxi industry around the world. Uber was launched in South Africa in 2013, creating many job opportunities but causing much reaction from the taxi industry and the authorities.
For any inquiries on the Strathmore University Africa Case Centre, please write to Lena on firstname.lastname@example.org