Strathmore Universiy Business School Logo


Doing Business in Africa 2020: Demystifying Kenya’s Business Potential

  Jan 31, 2020

Africa is home to four of the fastest-growing economies in the world and is a continent with vast business opportunities in various sectors ranging from agriculture, energy, infrastructure, technology, information, and communications.

Strathmore University Business School, partnered with IESE Business School in Barcelona, Spain to offer the Doing Business in Africa Programme, which aims to give students from the MBA for Executives Programme from IESE Business School an opportunity to delve into the Kenyan and African business environments.

The Doing Business in Africa Programme is held annually and designed to give the students in-class learning, on-site experiential learning, and insight into the prospects and challenges that Kenya presents to business leaders within 2 weeks.

Martin Ochieng, MD, Sasini PLC introduced the students to the Kenyan business landscape and how it has changed from the past to date. He further highlighted the many business opportunities that Kenya had to offer.

This year one of the main sites was “Eden Tea” from Karirana Estates Ltd where the students got to witness and understand firsthand the tea production processes.

The students also visited the Van Den Berg Flower Farm in Naivasha, this was highly relevant because Kenya is a leading exporter of flowers to the European Union. Here, they had an opportunity to have real management discussions with the local managers.

On top of that, the students had a feel of the informal sector when they visited Kibera and Kenyatta market and interacted with the various traders.

To culminate this experience, the students were treated to a game drive at Lake Nakuru National Park.

After attending the programme, students were able to highlight the varying business opportunities available in the Kenyan business environment, both in the informal and formal sectors.

Share This:

Sign up to receive important news and information from Strathmore University Business School

  • This field is for validation purposes and should be left unchanged.

Global Partners

Twitter Feed

Important Links


Social Media