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Doing Business in Africa 2019: New Realities Immersion

  Jan 11, 2019
 

Africa, a continent full of business opportunities, a place where national and regional economies are consistently accelerating their growth and attracting foreign investors.

According to theatlas.com, Africa is home to six of the world’s fastest growing economies and that is why Strathmore University Business School (SBS) sees it fit to ensure we offer our students and other students across the world the opportunity to further explore this data.

Doing Business in Africa program, an annual program offered in conjunction with IESE Business School in Barcelona, Spain, is designed to give students in-class learning, on site experiential learning and insight to the prospects and challenges that Africa presents to business leaders all within a two-week period.

This year’s program kicked off with a talk from Prof. David Sperling on “Kenya and Africa: Finding the past in the present” leaving students feeling inspired and ready to take on the course. The days to come were characterized by structured multidisciplinary seminars in which several professors introduced topics in economics, marketing, operations and finance.

The program also required that the students take classes where they were taken through a series of African case studies. One of which stood out was the discussion on business models and innovative ideas surrounding MPESA, carried out by Ms. Nancy Matimu, the head of Safaricom home and content.

The program also required that the students take part in company visits. This year one of the main sites was “Eden Tea” from Karirana Estates Ltd where the students got to witness and understand firsthand the production processes. Students were encouraged to engage in real management discussions in the presence of relevant local managers.

We believe that by the end of this program our participating executive students have insight to the viability of business opportunities in Africa.



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