Strathmore Universiy Business School Logo


Strategic Management in Action – What Makes Businesses Tick

  Aug 17, 2018

Through an ever-endearing devotion to continuous learning, Strathmore Business School alumni knowledge series is a platform for the vibrant alumni body to access knowledge and to nurture their networks. On Wednesday 22nd August, the Alumni Association will host Professor Christian Stadler of Warwick Business School as he speaks on Strategic Management.

He gives a glimpse into the topic of the day; explaining what makes the difference between successful and unsuccessful businesses.

of Century Champions and Unicorns

Making a profit is no longer sufficient. Your shareholders want you to beat expectations today and have an eye on the future. Your customers ask for solutions, not products. Your employees wonder how they can outmaneuver big players and agile start-ups at the same time. The list continues but the principle is clear: your company is pulled in different, sometimes opposing directions.

Learning from two extremes of success – large companies that excelled for more than 100 years and entrepreneurial entities worth at least $1 billion – will help you to excel in this environment. This is what they have in common.

  • Master innovation and execution: Glaxo turned a me-too-product into the world’s best-selling drug
  • Fight bureaucracy – Keep things simple: cool things happened when Jack Abraham ignored eBay procedures
  • Passion for the frontline: Frank Wang Tao, founder of world-leading drone manufacturer DJI was obsessed by helicopters since elementary school. He still is.
  • Be a great boss – but not a charismatic one: Daimler was set for greatness but never made it thanks to Edzard Reuter


Christian Stadler is a professor of strategic management at Warwick Business School. For the past decade, he devoted his energy to the investigation of long-living corporations – how they grow, adapt, and consistently beat their competitors. He shared his ideas with executives and students across the globe as well as through articles and interviews for CNN, BBC, Al Jazeera, the Harvard Business Review, Sloan Management Review, New York Times, Wall Street Journal, Financial Times, Bloomberg Business Week, Fast Company, and a Blog on Forbes. His book “Enduring Success: What We Can Learn from the History of Outstanding Corporations” is the first one with a non-U.S. perspective on long-range success. Thinkers50 – the premier ranking of the most influential living management thinkers in the world – listed him as a future thinker in 2013.

Share This:

Sign up to receive important news and information from Strathmore University Business School

  • This field is for validation purposes and should be left unchanged.

Global Partners

Twitter Feed

Important Links


Social Media