On Tuesday 19th March 2019 Strathmore University Business School (SBS) signed a memorandum of understanding (MOU) with Kilimo Media International (KiMI). In attendance was the Syngents Foundation Regional Director of East Africa Mr. George Osure, Mrs. Pamela Mburia, Director of KiMI, the KiMI management team, Executive Dean SBS, Dr. George Njenga and SBS senior management staff. The two parties agreed on points of mutual benefit in various initiatives that would see changes in the face of climate change adaptation information dissemination to farmers in Kenya.
KiMI is a farmer centered, media based agricultural advisory service provider whose aim is to make agricultural information available to small holder farmers using the media. KiMI enjoys partnerships with radio stations across the country with a pool of professional radio and agricultural experts who provide their skills through vernacular radio programmes that are relevant to farmers in specific regions. KiMI’s collaboration with the Ministry of Agriculture, Livestock and Fisheries ensures availability of technical expertise for radio programme content.
“The aim of this partnership is to collaborate in constructing a viable curriculum where we will disseminate information and educate farmers on climate change, so they can view it as an opportunity and not a threat” said Mr. Edward Mungai, Chief Executive Officer of Kenya Climate Innovation Centre (KCIC).
In the wake of controversial news on drought in our country, we are all moved to ask ourselves, what can we do to assist and impact our society. This partnership could not have come at a better time as we know climate change is known to inflict harm, but drought is the most adverse and it is no secret that the droughts have been getting drier and lasting longer as years go by.
Dr. Njenga was keen to mention the United Nations Sustainable Development Goals (SDGs), otherwise known as the Global Goals, a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. This partnership speaks to two out of the seventeen goals i.e. zero hunger (goal 2) and climate action (goal 13).
Mrs. Pamela Mburia informed those present that “radio is the best way to communicate to farmers” and KiMI would be the most suitable partner as they already have the communication resources. We look forward to the education programmes and learning activities that will become of this partnership.
This article was written by Pamela Nyandat.
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