He has been described as a marketing genius, having written 13 books that have been bestsellers around the world and changed the way people think about marketing and entrepreneurship. In his video on sliced bread and other marketing delights Seth stresses about producing a product or service that is remarkable – worth making a remark about – for it to make a difference to the world. Having come up with the concepts of the purple cow, IdeaVirus and The Domino Project, Seth is definitely synonymous with changing things for the better through overtly innovative ways.
Strathmore Business School and Acumen fund held a lecture themed My Best Advice in Changing the World by Seth Godin on Thursday, 14th July 2011 at 5:30 pm, one that delivered practical insights to entrepreneurs as they engaged and interacted with fellow alumni and build new networks and rope in ideas that will change the world for greatness. Get further information from the banner.
More details about the lecture will be posted in the website next week.