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Meeting Emergent Trends in Agribusiness: The Value Addition Investors Round Table

  Jul 8, 2016

Africa’s large tracks of arable land continue to position the continent as the global food basket and the future leader of food supplies. With such great opportunities, investors seeking to competitively earn an upper edge in their agribusiness ventures have taken up value addition to improve utility and further meet the ever changing trends in consumption.

To equip investors to fully take advantage of the great opportunities in the industry, Strathmore Business School’s value addition investor’s round table was a buzz of activities, as knowledge hub converged investment groups, individuals and other stakeholders in agribusiness. The panel comprising of Dr. George Njenga, Dean Strathmore Business School, Rosemary Muthomi, Director Meru Greens, William Kirwa, Faculty- Agribusiness Programs Strathmore Business School and Peter Muthee, Director Latia Resource Center, delved into the possible avenues for value added agribusiness investments.

Dr. George Njenga, Dean Strathmore Business School shared on the opportunities to explore in food processing, mentioning that over 40% of the food produced locally goes to waste due to poor storage facilities. Recent findings have revealed that poor storage facilities are the root cause of the accumulation of the Aflatoxin bacteria in maize, toxic compounds which when consumed can cause liver damage and cancer. He further urged investors to take a keen interest in knowledge and research development which will poise them at an advantage.

CEO Transnational Bank, Sammy Langat talked of mitigating the risks involved in agribusiness, so as to leverage on accessing financing from banking institutions. Transnational Bank is one of the partner institutions for the agribusiness programs. He quizzed the audience to think of how they can increase the shelf life of their produce, reduce market risks, increase utility, market value and increase the economic activity revolving around agricultural produce.

Narrating her value addition investment journey was Strathmore Business School’s Exploring International Market alumna, Rosemary Muthomi-Director Meru greens. “In order to add value, you must understand your customer. One must conduct a thorough risk audit on the challenges presented in the market,” advised Ms. Muthomi. Investors must also seek knowledge and embrace the costs of understanding and engaging experts, she concluded.

Click here to know more about the Investing in Agribusiness, Value Addition program.


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