Partner:<\/h3><\/div>![](\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/12\/University-of-Edinburgh-logo.png\")
<\/a><\/span><\/div><\/div><\/div>Enrol Now<\/span><\/a><\/div><\/div><\/div><\/i>Overview<\/h4><\/a><\/li><\/i>Introduction<\/h4><\/a><\/li><\/i>Programme Objectives<\/h4><\/a><\/li><\/i>Target Participants<\/h4><\/a><\/li><\/i>Key Learning Outcomes<\/h4><\/a><\/li><\/i>Programme Structure<\/h4><\/a><\/li><\/i>Programme Benefits<\/h4><\/a><\/li><\/i>Programme Delivery<\/h4><\/a><\/li><\/i>Faculty<\/h4><\/a><\/li><\/i>Request Brochure<\/h4><\/a><\/li><\/ul><\/div><\/i>Overview<\/h4><\/a><\/li><\/ul><\/div>\nOverview<\/h2>\n
Empowering Kenya\u2019s Sports Professionals for a Global Future<\/p>\n
Kenya has a strong record of sporting talent, but the sector faces gaps in technology adoption, athlete welfare, professional management, and commercial sustainability.<\/p>\n
As global sport becomes more data-driven, competitive, and commercially structured, coaches, administrators, and managers require updated skills to keep pace. This creates a clear need for practical, high-quality training that strengthens performance systems and supports long-term sector growth.<\/p>\n<\/div>
<\/i>Introduction<\/h4><\/a><\/li><\/ul><\/div>\nIntroduction<\/h2>\n
The Sports Excellence Programme provides a focused, one-week learning experience that equips practitioners with the essential skills to manage athletes, use sports technology, make performance-based decisions, and build sustainable sports organisations.<\/p>\n
Delivered by Strathmore University Business School and the University of Edinburgh, the programme offers practical tools, global perspectives, and expert guidance to help participants improve performance, lead effectively, and contribute to a stronger sports ecosystem.<\/p>\n<\/div>
<\/i>Programme Objectives<\/h4><\/a><\/li><\/ul><\/div>\nProgramme Objectives<\/h2>\n
This programme aims to:<\/p>\n
\n- Equip participants with practical skills in sports technology, performance analysis, and data-driven decision-making.<\/li>\n
- Strengthen athlete management practices, including welfare, development pathways, and professional standards.<\/li>\n
- Build capacity in sports entrepreneurship, investment, and commercial models that support sustainable growth.<\/li>\n
- Enhance participants\u2019 understanding of governance, leadership, and policy frameworks within the sports sector.<\/li>\n
- Foster collaboration and international networking among sports professionals, academics, and industry experts.<\/li>\n<\/ul>\n<\/div>
<\/i>Target Participants<\/h4><\/a><\/li><\/ul><\/div>\nTarget Participants<\/h2>\n
This programme is highly recommended for :<\/p>\n
\n- Sports coaches, trainers, and performance staff<\/li>\n
- Sports administrators, team managers, and club officials<\/li>\n
- Athlete agents, sports entrepreneurs, and academy leaders<\/li>\n
- CSR, sponsorship, and corporate sports managers<\/li>\n
- Government officers in sports, youth, and community development<\/li>\n
- Researchers, lecturers, and practitioners in sports science and sports management<\/li>\n<\/ul>\n<\/div>
<\/i>Key Learning Outcomes<\/h4><\/a><\/li><\/ul><\/div>\nProgramme Benefits<\/h2>\n
By completing this programme, entrepreneurs will be able to:<\/p>\n
\n- Apply data-driven performance analysis and technology in coaching and athlete development.<\/li>\n
- Strengthen athlete management, welfare, and development using global best practices.<\/li>\n
- Explore sports entrepreneurship and investment models to support business growth.<\/li>\n
- Understand governance and leadership roles in building sustainable sports systems.<\/li>\n
- Build international networks with academics, business leaders, and sports professionals.<\/li>\n<\/ul>\n<\/div>
<\/i>Programme Structure<\/h4><\/a><\/li><\/ul><\/div>\nProgramme Structure<\/h2>\n\n- Day 1<\/strong>: Sports Technology and Analytics<\/li>\n
- Day 2<\/strong>: Performance Analysis Skills<\/li>\n
- Day 3<\/strong>: Elite Athlete Management<\/li>\n
- Day 4<\/strong>: Sports Investment and Entrepreneurship<\/li>\n
- Day 5<\/strong>: Collaboration, Policy, and Impact Evaluation<\/li>\n<\/ul>\n<\/div>
<\/a><\/span><\/div><\/div><\/div><\/i>Overview<\/h4><\/a><\/li>
<\/i>Introduction<\/h4><\/a><\/li>
<\/i>Programme Objectives<\/h4><\/a><\/li>
<\/i>Target Participants<\/h4><\/a><\/li>
<\/i>Key Learning Outcomes<\/h4><\/a><\/li>
<\/i>Programme Structure<\/h4><\/a><\/li>
<\/i>Programme Benefits<\/h4><\/a><\/li>
<\/i>Programme Delivery<\/h4><\/a><\/li>
<\/i>Faculty<\/h4><\/a><\/li>
<\/i>Request Brochure<\/h4><\/a><\/li><\/ul><\/div>
<\/i>Overview<\/h4><\/a><\/li><\/ul><\/div>
\nOverview<\/h2>\n
Empowering Kenya\u2019s Sports Professionals for a Global Future<\/p>\n
Kenya has a strong record of sporting talent, but the sector faces gaps in technology adoption, athlete welfare, professional management, and commercial sustainability.<\/p>\n
As global sport becomes more data-driven, competitive, and commercially structured, coaches, administrators, and managers require updated skills to keep pace. This creates a clear need for practical, high-quality training that strengthens performance systems and supports long-term sector growth.<\/p>\n<\/div>
<\/i>Introduction<\/h4><\/a><\/li><\/ul><\/div>
\nIntroduction<\/h2>\n
The Sports Excellence Programme provides a focused, one-week learning experience that equips practitioners with the essential skills to manage athletes, use sports technology, make performance-based decisions, and build sustainable sports organisations.<\/p>\n
Delivered by Strathmore University Business School and the University of Edinburgh, the programme offers practical tools, global perspectives, and expert guidance to help participants improve performance, lead effectively, and contribute to a stronger sports ecosystem.<\/p>\n<\/div>
<\/i>Programme Objectives<\/h4><\/a><\/li><\/ul><\/div>
\nProgramme Objectives<\/h2>\n
This programme aims to:<\/p>\n
- \n
- Equip participants with practical skills in sports technology, performance analysis, and data-driven decision-making.<\/li>\n
- Strengthen athlete management practices, including welfare, development pathways, and professional standards.<\/li>\n
- Build capacity in sports entrepreneurship, investment, and commercial models that support sustainable growth.<\/li>\n
- Enhance participants\u2019 understanding of governance, leadership, and policy frameworks within the sports sector.<\/li>\n
- Foster collaboration and international networking among sports professionals, academics, and industry experts.<\/li>\n<\/ul>\n<\/div>
<\/i>Target Participants<\/h4><\/a><\/li><\/ul><\/div>
\nTarget Participants<\/h2>\n
This programme is highly recommended for :<\/p>\n
- \n
- Sports coaches, trainers, and performance staff<\/li>\n
- Sports administrators, team managers, and club officials<\/li>\n
- Athlete agents, sports entrepreneurs, and academy leaders<\/li>\n
- CSR, sponsorship, and corporate sports managers<\/li>\n
- Government officers in sports, youth, and community development<\/li>\n
- Researchers, lecturers, and practitioners in sports science and sports management<\/li>\n<\/ul>\n<\/div>
<\/i>Key Learning Outcomes<\/h4><\/a><\/li><\/ul><\/div>
\nProgramme Benefits<\/h2>\n
By completing this programme, entrepreneurs will be able to:<\/p>\n
- \n
- Apply data-driven performance analysis and technology in coaching and athlete development.<\/li>\n
- Strengthen athlete management, welfare, and development using global best practices.<\/li>\n
- Explore sports entrepreneurship and investment models to support business growth.<\/li>\n
- Understand governance and leadership roles in building sustainable sports systems.<\/li>\n
- Build international networks with academics, business leaders, and sports professionals.<\/li>\n<\/ul>\n<\/div>
<\/i>Programme Structure<\/h4><\/a><\/li><\/ul><\/div>
\nProgramme Structure<\/h2>\n
- \n
- Day 1<\/strong>: Sports Technology and Analytics<\/li>\n
- Day 2<\/strong>: Performance Analysis Skills<\/li>\n
- Day 3<\/strong>: Elite Athlete Management<\/li>\n
- Day 4<\/strong>: Sports Investment and Entrepreneurship<\/li>\n
- Day 5<\/strong>: Collaboration, Policy, and Impact Evaluation<\/li>\n<\/ul>\n<\/div>
- Day 2<\/strong>: Performance Analysis Skills<\/li>\n
- Day 1<\/strong>: Sports Technology and Analytics<\/li>\n