![](\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2026\/08\/Dr.-Lucy-Kuthea-Nguti-SBS.jpg\" "\\"Dr.-Lucy-Kuthea-Nguti-SBS\\"")
<\/span><\/div><\/div><\/div>Dr. Kuthea Nguti<\/strong><\/h4>\nFaculty \u2014 Marketing, Strategy and Entrepreneurship<\/strong><\/p>\nStrathmore University Business School, Nairobi, Kenya<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
She is a published researcher whose work has appeared in peer-reviewed journals and she is an active contributor to internationally funded research programmes on gender equality and social inclusion, climate adaptation and entrepreneurship in Kenya. Some of the research studies have been funded by the UK Foreign, Commonwealth and Development Office (FCDO) through the Climate Compatible Growth (CCG) Programme, one of the largest climate research programmes operating in East Africa. Dr. Nguti has conducted research across multiple Kenyan counties, working directly with climate entrepreneurs, investors, policymakers, and incubator networks. Her research sits at the intersection of\u00a0 entrepreneurship, Gender Equality, Disability and Social Inclusion (GEDSI), and sustainable development \u2014 with a particular focus on how entrepreneurship ecosystems in Kenya and East Africa can be designed to deliver value to women, persons with disabilities, and other marginalised groups. She brings a distinctive interdisciplinary lens to her scholarship, grounded in Macrosocial Marketing and applied to questions of entrepreneurship, consumer behaviour, career progression, scholarship and social impact using a mixed methods design<\/p>\n<\/div><\/div><\/div>
Current Research Projects<\/h3>\n<\/div>Climate Adaptation Entrepreneurship in Kenya<\/em> \u2014 Principal Investigator<\/strong> \u2014 FCDO Climate Compatible Growth Programme, Strathmore University and University of Oxford collaboration<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Research Interests<\/h3>\n<\/div>\n- Entrepreneurship and green economy access in Kenya and East Africa<\/li>\n
- Gender Equality, Disability and Social Inclusion (GEDSI)<\/li>\n
- Macrosocial Marketing and behaviour change for social impact<\/li>\n
- Women and Careers<\/li>\n
- Mixed-methods research design in development contexts<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Courses Taught<\/h3>\n<\/div>\n- Entrepreneurial Marketing<\/li>\n
- Marketing Strategy and Plans<\/li>\n
- Consumer Behaviour<\/li>\n
- Global Marketing<\/li>\n
- International Business Management<\/li>\n
- Advertising and Promotions Management<\/li>\n
- Leadership and Communication<\/li>\n
- Research Methods<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Strathmore University Business School, Nairobi, Kenya<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
She is a published researcher whose work has appeared in peer-reviewed journals and she is an active contributor to internationally funded research programmes on gender equality and social inclusion, climate adaptation and entrepreneurship in Kenya. Some of the research studies have been funded by the UK Foreign, Commonwealth and Development Office (FCDO) through the Climate Compatible Growth (CCG) Programme, one of the largest climate research programmes operating in East Africa. Dr. Nguti has conducted research across multiple Kenyan counties, working directly with climate entrepreneurs, investors, policymakers, and incubator networks. Her research sits at the intersection of\u00a0 entrepreneurship, Gender Equality, Disability and Social Inclusion (GEDSI), and sustainable development \u2014 with a particular focus on how entrepreneurship ecosystems in Kenya and East Africa can be designed to deliver value to women, persons with disabilities, and other marginalised groups. She brings a distinctive interdisciplinary lens to her scholarship, grounded in Macrosocial Marketing and applied to questions of entrepreneurship, consumer behaviour, career progression, scholarship and social impact using a mixed methods design<\/p>\n<\/div><\/div><\/div>
Current Research Projects<\/h3>\n<\/div>Climate Adaptation Entrepreneurship in Kenya<\/em> \u2014 Principal Investigator<\/strong> \u2014 FCDO Climate Compatible Growth Programme, Strathmore University and University of Oxford collaboration<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Research Interests<\/h3>\n<\/div>\n- Entrepreneurship and green economy access in Kenya and East Africa<\/li>\n
- Gender Equality, Disability and Social Inclusion (GEDSI)<\/li>\n
- Macrosocial Marketing and behaviour change for social impact<\/li>\n
- Women and Careers<\/li>\n
- Mixed-methods research design in development contexts<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Courses Taught<\/h3>\n<\/div>\n- Entrepreneurial Marketing<\/li>\n
- Marketing Strategy and Plans<\/li>\n
- Consumer Behaviour<\/li>\n
- Global Marketing<\/li>\n
- International Business Management<\/li>\n
- Advertising and Promotions Management<\/li>\n
- Leadership and Communication<\/li>\n
- Research Methods<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Climate Adaptation Entrepreneurship in Kenya<\/em> \u2014 Principal Investigator<\/strong> \u2014 FCDO Climate Compatible Growth Programme, Strathmore University and University of Oxford collaboration<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Research Interests<\/h3>\n<\/div>
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Courses Taught<\/h3>\n<\/div>
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