{"id":23285,"date":"2021-11-09T13:33:44","date_gmt":"2021-11-09T10:33:44","guid":{"rendered":"https:\/\/sbs.strathmore.edu\/?p=23285"},"modified":"2021-11-09T13:44:08","modified_gmt":"2021-11-09T10:44:08","slug":"yuppiechef-from-clicks-to-bricks-an-omnichannel-approach-for-a-south-african-business","status":"publish","type":"post","link":"https:\/\/sbs.strathmore.edu\/fr\/yuppiechef-from-clicks-to-bricks-an-omnichannel-approach-for-a-south-african-business\/","title":{"rendered":"Yuppiechef: From Clicks to Bricks \u2013 an Omnichannel Approach for A South African Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling cv-program-inner-page-intro-box\" style=\"--awb-border-color:#84191f;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 clean vertical-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#f9f9fb;--awb-background-color:#ffffff;--awb-border-color:#e2e2e2;--awb-active-border-color:#00205b;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f2ef0cd58ab5b546aa2\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-f2ef0cd58ab5b546aa2\" href=\"#tab-f2ef0cd58ab5b546aa2\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book-reader fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Case Title &amp; Author<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-50a090facc7f9f557aa\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-50a090facc7f9f557aa\" href=\"#tab-50a090facc7f9f557aa\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-briefcase fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Subject Areas\/Case Usage<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b061f3777bbb8a63077\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-b061f3777bbb8a63077\" href=\"#tab-b061f3777bbb8a63077\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-list-alt fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Brief Synopsis<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f8a9d0fc2b7f98dc8d4\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-f8a9d0fc2b7f98dc8d4\" href=\"#tab-f8a9d0fc2b7f98dc8d4\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book-open fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Download Case<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-693c72e476896b9827b\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-693c72e476896b9827b\" href=\"#tab-693c72e476896b9827b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-address-card fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Contacts<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f2ef0cd58ab5b546aa2\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-f2ef0cd58ab5b546aa2\" href=\"#tab-f2ef0cd58ab5b546aa2\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book-reader fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Case Title &amp; Author<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-f2ef0cd58ab5b546aa2\" id=\"tab-f2ef0cd58ab5b546aa2\">\n<h2>Case Title &amp; Author<\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-large wp-image-23287\" src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-1024x682.jpg\" data-orig-src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27682%27%20viewBox%3D%270%200%201024%20682%27%3E%3Crect%20width%3D%271024%27%20height%3D%27682%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-200x133.jpg 200w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-300x200.jpg 300w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-400x267.jpg 400w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-600x400.jpg 600w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-768x512.jpg 768w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-800x533.jpg 800w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-1024x682.jpg 1024w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1-1200x800.jpg 1200w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2021\/11\/e-commerce-3228418_1280-1.jpg 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Title:<\/strong>\u00a0Yuppiechef: From Clicks to Bricks \u2013 an Omnichannel Approach for A South African Business<br \/>\n<strong>Author:<\/strong>\u00a0Mignon Reyneke and Claire Barnardo<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-50a090facc7f9f557aa\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-50a090facc7f9f557aa\" href=\"#tab-50a090facc7f9f557aa\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-briefcase fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Subject Areas\/Case Usage<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-50a090facc7f9f557aa\" id=\"tab-50a090facc7f9f557aa\">\n<h2>Subject Areas\/Case Usage<\/h2>\n<p><strong>Digital Marketing, Strategy, e-Commerce<\/strong><\/p>\n<p>The primary target audience for this teaching case is postgraduate business students, especially students of digital marketing, strategy and e-commerce. This teaching case is intended to be used as teaching case material in postgraduate business programmes such as Master of Business Administration (MBA), a specialist master\u2019s programme such as MM (Entrepreneurship), postgraduate diploma in management (PGDip), as well as selected executive education programmes.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b061f3777bbb8a63077\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-b061f3777bbb8a63077\" href=\"#tab-b061f3777bbb8a63077\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-list-alt fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Brief Synopsis<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-b061f3777bbb8a63077\" id=\"tab-b061f3777bbb8a63077\">\n<h2>Brief Synopsis<\/h2>\n<p>This case looks at Yuppiechef, a successful e-commerce business, and their move from \u201cclicks to bricks\u201d with the introduction of retail stores. Co-founder and CEO of Yuppiechef, Andrew Smith shares the current business status and considers how to maintain the brand\u2019s customer-centric culture with the growth of retail and being an omnichannel pioneer.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f8a9d0fc2b7f98dc8d4\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-f8a9d0fc2b7f98dc8d4\" href=\"#tab-f8a9d0fc2b7f98dc8d4\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book-open fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Download Case<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-f8a9d0fc2b7f98dc8d4\" id=\"tab-f8a9d0fc2b7f98dc8d4\">\n<h2>Download Case<\/h2>\n<script>\nvar 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Embezzlement in South Whitehall Township<\/option><option value='Burned-N-Turned: Feeding the Fracking Boom' >Burned-N-Turned: Feeding the Fracking Boom<\/option><option value='A Case of The Blues: Depression Screenings In A Community Pharmacy' >A Case of The Blues: Depression Screenings In A Community Pharmacy<\/option><option value='Sorry, No Carnitas: Balancing \u201cFood With Integrity\u201d And Growth at Chipotle' >Sorry, No Carnitas: Balancing \u201cFood With Integrity\u201d And Growth at Chipotle<\/option><option value='Yuppiechef: From Clicks to Bricks \u2013 an Omnichannel Approach for A South African Business' >Yuppiechef: From Clicks to Bricks \u2013 an Omnichannel Approach for A South African Business<\/option><option value='Uber SA: Disruption of The Local Taxi Industry?' >Uber SA: Disruption of The Local Taxi Industry?<\/option><option value='Hope Home: Early Childhood Education For Social Change' >Hope Home: Early Childhood Education For Social Change<\/option><option 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