The African continent possesses significant advantages in agribusiness, including ample arable land and favourable weather conditions for crop growth, with Kenya being a notable beneficiary. However, African firms often fail to fully capitalize on these opportunities, with many focusing on low value-added activities, while non-African firms dominate processing and branding, reaping higher returns.<\/p>\n
To address this, there is need for African agribusiness firms to shift towards higher value-added activities and export branded goods.<\/p>\n<\/div>
Participants will learn key concepts in scaling, upgrading, and exporting agribusiness produce, gaining exposure to global best practices in production, technology, marketing, and branding.<\/p>\n
Emphasis is placed on accessing international markets, meeting buyers and establishing personal relationships with them, and enhancing export performance, ultimately enabling African firms to compete successfully in regional and global markets.<\/p>\n<\/div>
This programme is designed to equip participants with essential skills in scaling, upgrading, and exporting agribusiness produce, fostering global market access and enhancing competitiveness in regional and global markets.<\/p>\n<\/div>
The programme is designed for current and prospective exporters of agri-produce who seek to upgrade their operations and boost their export performance.
\nIt addresses the needs of managers of agribusiness firms that seek to boost their existing export business as well of those who aspire to become exporters.<\/p>\n
The programme is particularly suitable for managers keen on exploring global best practices in agribusiness production and processing technology, quality, branding, and packaging.<\/p>\n<\/div>