\n
Overview<\/h2>\n
The produce-and-then-sell mindset of raw agricultural commodities is quickly being replaced by the strategy of first determining what attributes consumers want in their food products and then creating or manufacturing products with those attributes. Massive post-harvest losses occur due to low-value addition and inadequate cold chain facilities.<\/p>\n
Market forces have led to greater opportunities for product differentiation and added value to raw commodities because of: Increased consumer demands regarding health, nutrition and convenience, Efforts by food processors to improve their productivity and, technological advances that enable producers to produce what consumers and processors desire.<\/p>\n<\/div>