{"id":46793,"date":"2025-10-06T12:33:43","date_gmt":"2025-10-06T09:33:43","guid":{"rendered":"https:\/\/sbs.strathmore.edu\/?p=46793"},"modified":"2025-10-06T12:34:05","modified_gmt":"2025-10-06T09:34:05","slug":"advanced-management-progrmamme-amp-international-module-at-iese-a-week-of-global-insight-and-cultural-immersion","status":"publish","type":"post","link":"https:\/\/sbs.strathmore.edu\/en_gb\/advanced-management-progrmamme-amp-international-module-at-iese-a-week-of-global-insight-and-cultural-immersion\/","title":{"rendered":"Advanced Management Progrmamme (AMP) International Module at IESE: A Week of Global Insight and Cultural Immersion"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web9.webp 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"lazyload fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10.webp\" data-orig-src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10.webp\" width=\"1200\" height=\"675\" class=\"lazyload wp-image-46809\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27675%27%20viewBox%3D%270%200%201200%20675%27%3E%3Crect%20width%3D%271200%27%20height%3D%27675%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10-200x113.webp 200w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10-400x225.webp 400w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10-600x338.webp 600w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10-800x450.webp 800w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2025\/10\/AMP-International-Module-at-IESE-A-Week-of-Global-Insight-and-Cultural-Immersion-web10.webp 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><\/ul><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>When Executives arrived in Barcelona on September 22nd, they stepped into more than just a classroom; they embarked on a week-long journey where learning, culture, and personal growth came together.<\/p>\n<blockquote>\n<p>For the Advanced Management Programme (AMP) cohort from Strathmore Business School, the International Module at IESE Business School, held from September 22nd to 26th, became a powerful experience that showcased what it means to lead across borders.<\/p>\n<\/blockquote>\n<h3><strong>Day One: Macro Trends, Strategy &amp; Connection<\/strong><\/h3>\n<p>The module\u2019s first sunrise in Barcelona brought a session on the World Economic Outlook, where participants were guided through shifting trade flows, inflationary pressures, currency volatility, and the delicate balancing act emerging economies must perform amid global headwinds. It was a sobering reminder that any ambitious leader must understand the winds of change beyond their borders.<\/p>\n<p>From there, the class dove into a strategic case on \u201cCreating Value through International Expansion\u201d. The case demanded participants to dissect market entry choices, alliance governance, local adaptation, and risk mitigation.<\/p>\n<p>Later, the cohort engaged in an \u201cUnderstanding Country Differences\u201d workshop. Here, cultural dimensions, institutional frameworks, regulatory barriers, and informal norms came alive in charts and debates over when to standardize and adapt.<\/p>\n<p>As evening arrived, the cohort reconnected this time with cooking pans, recipes, and laughter. In small teams, participants prepared Spanish dishes, compared notes on leadership styles, and learned that collaboration isn\u2019t limited to boardroom slides. Dinner followed at Poble Espanyol\u2019s Cookiteca, an architectural village in Barcelona that recreated the essence of Spain\u2019s many regions, just the right backdrop for stories, friendships, and shared vision.<\/p>\n<h3><strong>Day Two: Simulation, Innovation &amp; Institutional Insight<\/strong><\/h3>\n<p>If Day One was about direction, Day Two was about the mechanics of leadership. Participants engaged in business simulation using LEGO bricks. It was not child\u2019s play but design thinking in physical form. The goal? Teach process innovation by letting teams redesign their operations, resource flows, and feedback loops in real time. The key lesson: innovation often lives in what you <em>do<\/em>, not just what you imagine.<\/p>\n<h3><strong>Day Three: Culture, Exploration &amp; Identity<\/strong><\/h3>\n<p>Barcelona\u2019s spirit is more than its skyline; it\u2019s in the streets, the festivals, and the heartbeat of Catalonia. On Day Three, after morning company visits, the cohort immersed themselves in La Merc\u00e8, Barcelona\u2019s weeklong festival honoring its patron saint, the Virgin of Mercy. As one of the city\u2019s grandest celebrations, La Merc\u00e8 features over 600 free events from street performances and human towers (castellers) to fireworks, dance, and light shows.<\/p>\n<p>After soaking in the festival\u2019s energy, the group made a pilgrimage to the FC Barcelona Museum. With Camp Nou undergoing renovation, the museum offered a deep dive into the club\u2019s history, values, and global significance. For many, \u201cmore than a club\u201d stories resonated not just with the trophies, but with identity, purpose, and connection.<\/p>\n<h3><strong>AI, Leadership &amp; Futures<\/strong><\/h3>\n<p>On the final stretch, sessions turned forward. Students delved into Artificial Intelligence not as passive observers, but as users. They learned practical applications: productivity tools, decision support, and using AI as a multiplier of effectiveness. The concept of prompt engineering introduced how leaders can craft queries, guide models, and extract meaningful insights.<\/p>\n<p>Through this, participants glimpsed the future of leadership: human plus machine, intuition enriched by data, ethics as the guardrail. It wasn\u2019t just about what AI <em>can<\/em> do but what AI <em>should<\/em> do under responsible leadership.<\/p>\n<h3><strong>About the Advanced Management Programme (AMP) <\/strong><\/h3>\n<p>AMP challenges senior leaders to reflect deeply on their leadership style, understand global trends, and drive organizational growth. The immersive, modular, and international module format allows participants to learn and live theory.<\/p>\n<p>Learn more about the Programme <a href=\"https:\/\/sbs.strathmore.edu\/en_gb\/programme\/advanced-management-programme\/\">HERE<\/a>.<\/p>\n<p><strong>Article by Joseph Wanjohi<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":46803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[213,512,222,418],"class_list":["post-46793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amp","tag-amp-news","tag-iese","tag-international-module"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced Management Progrmamme (AMP) International Module at IESE: A Week of Global Insight and Cultural Immersion - 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