{"id":28552,"date":"2023-01-30T13:44:11","date_gmt":"2023-01-30T10:44:11","guid":{"rendered":"https:\/\/sbs.strathmore.edu\/?p=28552"},"modified":"2026-02-10T16:30:09","modified_gmt":"2026-02-10T13:30:09","slug":"dr-james-njuguna","status":"publish","type":"post","link":"https:\/\/sbs.strathmore.edu\/en_gb\/dr-james-njuguna\/","title":{"rendered":"Dr. James Njuguna"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none cv-faculty-page-image-title\"><img decoding=\"async\" width=\"700\" height=\"700\" alt=\"Dr. Albert Ochieng Abang&#039;a\" title=\"Dr-James-Njuguna\" src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png\" data-orig-src=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png\" class=\"lazyload img-responsive wp-image-28529\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27700%27%20viewBox%3D%270%200%20700%20700%27%3E%3Crect%20width%3D%27700%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna-200x200.png 200w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna-400x400.png 400w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna-600x600.png 600w, https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 cv-faculty-page-image-title\"><p><strong>Dr. James Njuguna<\/strong><br \/>\nFaculty Member &amp; Programme Lead (MBA for Executives Programme)<br \/>\nStrathmore University Business School<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling cv-faculty-page-block\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-left:1px;--awb-border-color:#a7353a;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 cv-faculty-page-block-t1\"><h3>Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.<\/h3>\n<\/div><div class=\"fusion-text fusion-text-3 cv-faculty-page-block-t2\"><h3>Experience<\/h3>\n<p>He transitioned into academia over six years ago from Kenya\u2019s energy sector, where he worked as a Senior Manager at Kenya Power and Lighting Company, having served for 26 years in various managerial roles.<\/p>\n<p>His experience in the energy sector covered Business Strategy Development and Improvement, Business Restructuring, Business Process Reengineering, Change Management, Policy Formulation, Marketing, Customer Service, Public Relations and Communications and Consultancy at local, regional and international levels.<\/p>\n<p>This included forging business partnerships with stakeholders in various sectors such as banking, insurance, telecommunications, manufacturing, agribusiness, funding agencies, development partners, regional\/international energy utilities, management consultants, investors and government organisations.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#06205c;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 cv-faculty-page-block-t2\"><h3>Units<\/h3>\n<p>Dr. James lectures in units such as:<\/p>\n<ul>\n<li>Marketing<\/li>\n<li>Strategy<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-5 cv-faculty-page-block-t2\"><h3>Areas of Expertise<\/h3>\n<p>Dr. Njuguna\u2019s areas of expertise are:<\/p>\n<ul>\n<li>Corporate Strategy,<\/li>\n<li>Strategic Management,<\/li>\n<li>Global Marketing,<\/li>\n<li>Entrepreneurial Marketing,<\/li>\n<li>Consumer Behaviour,<\/li>\n<li>Marketing Strategy and Planning,<\/li>\n<li>Services Marketing,<\/li>\n<li>Global Competitive Strategy,<\/li>\n<li>Strategic Marketing Management,<\/li>\n<li>Marketing Research,<\/li>\n<li>Strategic Leadership,<\/li>\n<li>Strategic Entrepreneurship,<\/li>\n<li>Executive Education,<\/li>\n<li>Energy and,<\/li>\n<li>Public Relations and Communications<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 cv-faculty-page-block-t3\"><h3>Qualifications<\/h3>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 cv-faculty-page-block-t4\"><p>PhD in Business Administration (Marketing) from the University of Nairobi<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 cv-faculty-page-block-t4\"><p>Master of Business Administration (Marketing) from the University of Nairobi<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_4 1_4 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 cv-faculty-page-block-t4\"><p>Postgraduate Diploma (Mass Communication) from the University of Nairobi<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_4 1_4 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 cv-faculty-page-block-t4\"><p>BA Hons. (Government) from the University of Nairobi<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_2 1_2 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11 cv-faculty-page-block-t4\"><p>Diploma in Marketing from the University of London<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_2 1_2 fusion-flex-column cv-faculty-page-block-qtabs\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-top:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 cv-faculty-page-block-t4\"><p>Harvard Business School Alumnus, having undertaken an Executive Programme in Leadership, Change and Organisational Renewal at Harvard University.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column cv-faculty-page-block-t5-t6-box\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified cv-faculty-page-block-tabs horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#f9f9fb;--awb-background-color:#ffffff;--awb-border-color:#e2e2e2;--awb-active-border-color:#00205b;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a6986a9eee80b254779\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-a6986a9eee80b254779\" href=\"#tab-a6986a9eee80b254779\"><h4 class=\"fusion-tab-heading\">Publications<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-838d6f2d541aa7bb93b\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-838d6f2d541aa7bb93b\" href=\"#tab-838d6f2d541aa7bb93b\"><h4 class=\"fusion-tab-heading\">Research<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a6986a9eee80b254779\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-a6986a9eee80b254779\" href=\"#tab-a6986a9eee80b254779\"><h4 class=\"fusion-tab-heading\">Publications<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-a6986a9eee80b254779\" id=\"tab-a6986a9eee80b254779\">\n<h3>Publications<\/h3>\n<ol>\n<li>Dr. Njuguna has also published a book, \u2018<em>The Effect of Country of Origin on Consumer Behaviour in Nairobi, Kenya<\/em>,\u2019 which is premised on his PhD Thesis and was used as reference material to inform the \u2018Buy Kenya Build Kenya\u2019 Government Policy formulation.<\/li>\n<li>He recently co-authored and published a book in conjunction with Lagos Business School titled <em>\u2018Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products.\u2019 <\/em><\/li>\n<\/ol>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-838d6f2d541aa7bb93b\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-838d6f2d541aa7bb93b\" href=\"#tab-838d6f2d541aa7bb93b\"><h4 class=\"fusion-tab-heading\">Research<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-838d6f2d541aa7bb93b\" id=\"tab-838d6f2d541aa7bb93b\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-content-tb fusion-content-tb-1\">\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-tabs fusion-tabs-1 classic cv-faculty-page-block-tabs horizontal-tabs icon-position-left\">\n<div class=\"tab-content\">\n<div id=\"tab-dee35eeeac19482da34\" class=\"tab-pane fade fusion-clearfix in active\" tabindex=\"0\" role=\"tabpanel\" aria-labelledby=\"fusion-tab-publications\">\n<h3>Research<\/h3>\n<p>Besides participating and presenting papers in several local and international academic\/business forums, Dr. Njuguna has also published in the:<\/p>\n<ul>\n<li>British Journal of Marketing Studies Vol.3, No.7, pp.50-92, September 2015 (<a href=\"http:\/\/www.eajournals.org\">www.eajournals.org<\/a>) \u2013 a paper titled \u2018<em>The Effect of Country-of-Origin, Consumer Characteristics and Attitudes on Consumer Behaviour towards Foreign Clothing Brands in Nairobi, Kenya<\/em>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column cv-faculty-page-block-t5-t6-box\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#000000;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p><strong>To Contact Dr. James write to <\/strong><a href=\"mailto:jnjuguna@strathmore.edu\">jnjuguna@strathmore.edu<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Faculty Member &#038; Academic Director for the MBA for Executives Programme at Strathmore University Business School<\/p>","protected":false},"author":2,"featured_media":28529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-28552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-members"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dr. James Njuguna - Strathmore University Business School<\/title>\n<meta name=\"description\" content=\"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbs.strathmore.edu\/en_gb\/dr-james-njuguna\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. James Njuguna\" \/>\n<meta property=\"og:description\" content=\"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbs.strathmore.edu\/en_gb\/dr-james-njuguna\/\" \/>\n<meta property=\"og:site_name\" content=\"Strathmore University Business School\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T10:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T13:30:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sbs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sbs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/\"},\"author\":{\"name\":\"sbs\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/#\\\/schema\\\/person\\\/d3fa78c302c9226e141112880076ec94\"},\"headline\":\"Dr. James Njuguna\",\"datePublished\":\"2023-01-30T10:44:11+00:00\",\"dateModified\":\"2026-02-10T13:30:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/\"},\"wordCount\":6716,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sbs.strathmore.edu\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Dr-James-Njuguna.png\",\"articleSection\":[\"Faculty Members\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/\",\"url\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/\",\"name\":\"Dr. James Njuguna - Strathmore University Business School\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sbs.strathmore.edu\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Dr-James-Njuguna.png\",\"datePublished\":\"2023-01-30T10:44:11+00:00\",\"dateModified\":\"2026-02-10T13:30:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/#\\\/schema\\\/person\\\/d3fa78c302c9226e141112880076ec94\"},\"description\":\"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sbs.strathmore.edu\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Dr-James-Njuguna.png\",\"contentUrl\":\"https:\\\/\\\/sbs.strathmore.edu\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Dr-James-Njuguna.png\",\"width\":700,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/dr-james-njuguna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sbs.strathmore.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. James Njuguna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/#website\",\"url\":\"https:\\\/\\\/sbs.strathmore.edu\\\/\",\"name\":\"Strathmore University Business School\",\"description\":\"Developing Great African Leaders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sbs.strathmore.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sbs.strathmore.edu\\\/#\\\/schema\\\/person\\\/d3fa78c302c9226e141112880076ec94\",\"name\":\"sbs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g\",\"caption\":\"sbs\"},\"sameAs\":[\"https:\\\/\\\/sbs.strathmore.edu\"],\"url\":\"https:\\\/\\\/sbs.strathmore.edu\\\/en_gb\\\/author\\\/threeraven\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dr. James Njuguna - Strathmore University Business School","description":"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbs.strathmore.edu\/en_gb\/dr-james-njuguna\/","og_locale":"en_GB","og_type":"article","og_title":"Dr. James Njuguna","og_description":"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.","og_url":"https:\/\/sbs.strathmore.edu\/en_gb\/dr-james-njuguna\/","og_site_name":"Strathmore University Business School","article_published_time":"2023-01-30T10:44:11+00:00","article_modified_time":"2026-02-10T13:30:09+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png","type":"image\/png"}],"author":"sbs","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sbs","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#article","isPartOf":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/"},"author":{"name":"sbs","@id":"https:\/\/sbs.strathmore.edu\/#\/schema\/person\/d3fa78c302c9226e141112880076ec94"},"headline":"Dr. James Njuguna","datePublished":"2023-01-30T10:44:11+00:00","dateModified":"2026-02-10T13:30:09+00:00","mainEntityOfPage":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/"},"wordCount":6716,"commentCount":0,"image":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#primaryimage"},"thumbnailUrl":"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png","articleSection":["Faculty Members"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/","url":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/","name":"Dr. James Njuguna - Strathmore University Business School","isPartOf":{"@id":"https:\/\/sbs.strathmore.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#primaryimage"},"image":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#primaryimage"},"thumbnailUrl":"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png","datePublished":"2023-01-30T10:44:11+00:00","dateModified":"2026-02-10T13:30:09+00:00","author":{"@id":"https:\/\/sbs.strathmore.edu\/#\/schema\/person\/d3fa78c302c9226e141112880076ec94"},"description":"Dr. James Njuguna is a Faculty Member at Strathmore University Business School in Marketing and Corporate Strategy. He also serves as the Programme Lead of the MBA for Executives Programme.","breadcrumb":{"@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#primaryimage","url":"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png","contentUrl":"https:\/\/sbs.strathmore.edu\/wp-content\/uploads\/2023\/01\/Dr-James-Njuguna.png","width":700,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/sbs.strathmore.edu\/dr-james-njuguna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbs.strathmore.edu\/"},{"@type":"ListItem","position":2,"name":"Dr. James Njuguna"}]},{"@type":"WebSite","@id":"https:\/\/sbs.strathmore.edu\/#website","url":"https:\/\/sbs.strathmore.edu\/","name":"Strathmore University Business School","description":"Developing Great African Leaders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbs.strathmore.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbs.strathmore.edu\/#\/schema\/person\/d3fa78c302c9226e141112880076ec94","name":"sbs","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3e48e5e02f95b9806d52d17e25b02a6048ee63862dd2d264fcb89ea279193eb?s=96&d=mm&r=g","caption":"sbs"},"sameAs":["https:\/\/sbs.strathmore.edu"],"url":"https:\/\/sbs.strathmore.edu\/en_gb\/author\/threeraven\/"}]}},"_links":{"self":[{"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/posts\/28552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/comments?post=28552"}],"version-history":[{"count":3,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/posts\/28552\/revisions"}],"predecessor-version":[{"id":28558,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/posts\/28552\/revisions\/28558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/media\/28529"}],"wp:attachment":[{"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/media?parent=28552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/categories?post=28552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbs.strathmore.edu\/en_gb\/wp-json\/wp\/v2\/tags?post=28552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}