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DTSTART:20250101T000000
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DTSTART;TZID=Africa/Nairobi:20260918T133000
DTEND;TZID=Africa/Nairobi:20260918T183000
DTSTAMP:20260909T054759Z
CREATED:20260909T054519Z
LAST-MODIFIED:20260909T054759Z
UID:51198-1789738200-1789756200@sbs.strathmore.edu
SUMMARY:Synthetic Consumers: Can AI Personas Replace Real Market Research?
DESCRIPTION:Artificial intelligence is transforming market research through synthetic consumer personas that promise faster\, more cost-effective insights. But can AI-generated consumers truly replace the depth and authenticity of real human research? \nJoin industry leaders\, researchers\, and marketing professionals for an executive roundtable exploring the opportunities\, limitations\, governance\, and future of AI-powered market research. \nDiscussion Theme : Can AI Replace Market Research? Exploring the Future of Consumer Insights \n\n\n                \n                        \n                            SMACE Hub Events Registration Form\n                             \n                        \n                        Kindly fill in the form below to register for this event. Select event:(Required)Select EventSynthetic Consumers - Marketing RoundtableName(Required)\n                            \n                            \n                                                    \n                                                    First\n                                                \n                            \n                            \n                                                    \n                                                    Last\n                                                \n                            \n                        Country(Required)AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo\, Democratic Republic of theCongo\, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsIndustry(Required)Accounting/FinanceAdvertising/Public RelationsAerospace/AviationArts/Entertainment/PublishingAutomotiveBanking/MortgageBusiness DevelopmentBusiness OpportunityClerical/AdministrativeConstruction/FacilitiesConsumer GoodsCustomer ServiceEducation/TrainingEnergy/UtilitiesEngineeringGovernment/MilitaryGreenHealthcareHospitality/TravelHuman ResourcesInstallation/MaintenanceInsuranceInternetJob Search AidsLaw Enforcement/SecurityLegalManagement/ExecutiveManufacturing/OperationsMarketingNon-Profit/VolunteerPharmaceutical/BiotechProfessional ServicesQA/Quality ControlReal EstateRestaurant/Food ServiceRetailSalesScience/ResearchSkilled LaborTechnologyTelecommunicationsTransportation/LogisticsOtherOrganization/ Company(Required)Designation/ Role:(Required)Company Size (Employees)(Required)0 - 12 -1011 - 5051 - 200201 - 500501 - 10001001 - 50005001 - 1000010000+Email address:(Required)\n                            \n                        Phone Number:(Required)This field is hidden when viewing the formMPESA Code [KES. 1500]:(Required)PAYBILL: 893801  |  AC NO.: SMACE HUBQuestions: Write any question you would like to send to speakers prior to the discussion(Required)How did you find out about this event?(Required)SBS - Email InviteGoogle SearchNewsletterSocial MediaWould you like to subscribe to our weekly Newsletter (SBS At a Glance)?(Required)\n			\n					\n					Yes\n			\n			\n					\n					No\n			Consent I agree to the privacy policy.https://sbs.strathmore.edu/privacy-policy/CAPTCHAUntitledUntitled\n         Submit
URL:https://sbs.strathmore.edu/en_gb/event/synthetic-consumers-can-ai-personas-replace-real-market-research/
LOCATION:Transcentury Auditorium\, Transcentury Auditorium\, Strathmore Business School Business school\, Nairobi\, Kenya
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sbs.strathmore.edu/wp-content/uploads/2026/09/SMACE-Synthetic-Consumers-Event-Webpage-Banner.jpg
ORGANIZER;CN="John Muriithi":MAILTO:jmuriithi@strathmore.edu
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