This 5-day course is designed to train industry leaders on behavioral economics theory and concepts and equip them on how to apply this to improve decision making.
The course will also help practitioners understand basic behavioral economics principals and insights, equip practitioners with tools to apply behavioral economics theory and concepts within day-to-day operations and practitioners to develop programmes, policies and products that are behaviorally informed.
The course will be delivered through lectures, in-class exercises (both individual and group), a lab tour and lab experiment mock-up. The lectures will serve to present and discuss theories, concepts, analytical techniques and empirical findings (both qualitative and quantitative). In-class exercises will be used to apply the concepts and techniques covered in the lectures. A few business cases will also be discussed.
The lab tour and one-day experiment at Busara’s behavioral lab will provide a unique opportunity to apply theory and techniques to practical and real-world problems.
In addition, students working in teams prepare an analysis and recommended behavioral strategy for a company/startup of their choice. Students in this module will be provided with problems as would be presented by their own institutions or by their partners or clients. Using the principles learnt, the participants will then be guided to come up with behaviorally informed solutions.
Dates: 22nd – 26th July 2019
Cost: Kshs. 130, 000