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Behavioral Science Programme

Course Description

This 5-day course is designed to train industry leaders on behavioral economics theory and concepts and equip them on how to apply this to improve decision making.

The course will also help practitioners understand basic behavioral economics principals and insights, equip practitioners with tools to apply behavioral economics theory and concepts within day-to-day operations and practitioners to develop programmes, policies and products that are behaviorally informed.

Programme Delivery

The course will be delivered through lectures, in-class exercises (both individual and group), a lab tour and lab experiment mock-up. The lectures will serve to present and discuss theories, concepts, analytical techniques and empirical findings (both qualitative and quantitative). In-class exercises will be used to apply the concepts and techniques covered in the lectures. A few business cases will also be discussed.

The lab tour and one-day experiment at Busara’s behavioral lab will provide a unique opportunity to apply theory and techniques to practical and real-world problems.

In addition, students working in teams prepare an analysis and recommended behavioral strategy for a company/startup of their choice. Students in this module will be provided with problems as would be presented by their own institutions or by their partners or clients. Using the principles learnt, the participants will then be guided to come up with behaviorally informed solutions.

Key Focus Areas

  • Behavioral foundations of public policy
  • Measuring impact
  • Applications of behavioral economics to Finance
  • Applications of behavioral economics to Education
  • The psychology of poverty and inequality
  • Health policy
  • Analysis and inference in behavioral economics

Who Should Apply

  • Both central and county governments in Kenya
  • Policymakers in government from across Africa.
  • NGOs involved in policy making
  • Development finance institutions: For example, World Bank, IMF, African Development Bank.
  • Policy makers in developed countries who would like to understand the developing country context.


For more information, write to or John on Tel: +254 (0) 703 034 580.

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Key Details

Dates: 22nd – 26th July 2019

Cost: Kshs. 130, 000

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