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July Webinar Series: Trading Beyond Borders - Exploring the East African Market to Grow your Business


Kindly fill in the form below to declare your interest in the Webinar Series on Thursday, 19th July 2018.

Webinar Series: Trading Beyond Borders - Exploring the East African Market to Grow your Business

  • Submit questions you would like answered during the session.


On 21st March 2018, 44 Africa member state countries signed the Africa Free Trade Area agreement, bringing together an estimated 1.2 billion people with a combined gross domestic product of more than USD$ 2 trillion. The draft agreement commits countries to removing tariffs on 90% of goods. This momentous milestone, illustrates a positive trajectory towards making intra – African trade attractive and affordable.

It is against this backdrop, that our seasoned panel of experts during the July webinar series will discuss and engage entrepreneurs and business leaders on the present and future opportunities available across East Africa; gaining insights on how to upscale their business operation across the region and in other African Regional trading blocs through fostering inter African trade.

Guiding Discussion Questions

  • What influence does the African Free Trade Area Agreement have on Businesses across the region and the continent?
  • How can entrepreneurs and business leaders seeking to grow their African reach benefit from this trade agreement?
  • What opportunities does the trade agreement hold?
  • How has your business operation grown across the region?
  • What was your experience in growing your organisation’s reach into East Africa?
  • What approach should SME’s seeking to penetrate the East African market take?
  • What should be the ideal entry point into attracting talent and in general, enhancing business operations into the East African market?

About the Webinar Series

Strathmore Business School’s ever – endearing spirit to continuous learning is one of the inspiration behind the development of its Webinar Series and many other digital-based knowledge sharing platforms. The objective of the webinar series is to provide executives with relevant and applicable business solutions to emergent trade trends through social live streaming platforms such as Facebook Live.

Strathmore Business School webinar series is also part of the Top 100 Mid-Sized Companies awards knowledge packages.


Martha Ogonjo Oduor
Communications Manager
Phone: +254 (0) 716 273 494


Tracy N. Kariuki
Communications Associate
Phone: +254 (0) 716 871 754

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Key Details

Date: Thursday, 19th July 2018
Time: 9:00 am



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