The produce-and-then-sell mentality of the commodity business is being replaced by the strategy of first determining what attributes consumers want in their food products and then creating or manufacturing products with those attributes. With the continuous shifting to a global economy, the international market for value-added products is growing. Market forces have led to greater opportunities for product differentiation and added value to raw commodities because of:
Producers have a challenge to be responsive to consumer demands by producing what is desired. Attentiveness to consumer demands in quality, variety and packaging are important, because demographic trends show growth in the convenience-oriented, health-conscious and environmentally concerned sectors where price is not as important as quality. Because value-added research is important, producers are experiencing competitive advantages obtainable with processed products compared to raw commodities.
This program will enable you to:
This program is designed for Investment Groups (Chamas),
co-operatives, individuals and groups and companies in
value addition, current farmers in primary production
agriculture, government and non-government policy
makers and aspiring investors.
Investment: Ksh 82,500 for both modules
For more information on the program, contact Peter Kibe on firstname.lastname@example.org or call +254 (0) 739 149 151.
27 – 31 May 2017
28 – 30 June 2017