Strathmore Business School launched the 4th edition of the Bloomberg Media Initiative Africa Training Programme (BMIA). The six-month executive training program offered to journalists and mid-career professionals in business and civil society has trained 409 delegates in over 11 African countries from 114 media institutes.
The program’s objective is to strengthen the journalist’s competency in capital markets analysis, data analysis and enhance their knowledge in financial and economic reporting. The program is a core component of the Bloomberg Media Initiative Africa, (BMIA), which aims to accelerate development of a globally competitive media and financial reporting industry as well as promote transparency, accountability and good governance in Africa.
The Keynote address given by Dr. George Njenga – Dean, Strathmore Business School, addressed the imminent need for journalists to focus on in-depth story reporting that cuts across the different spheres of development. “Interdisciplinary data analysis is lacking in Kenya. Journalists must look at how socio- political stories can be translated into financial logic.” Paul Richardson, Chief Bureau for Kenya & East Africa at Bloomberg News equally stressed the importance of data journalism by stating the need for accuracy and reliable data in reporting.
Funded by Bloomberg Philanthropies with additional support from the Ford Foundation, the BMIA Executive Training Program brings together leading faculty from the University of Pretoria’s Gordon Institute of Business Science (GIBS) and five other preeminent business and journalism schools in Africa, including: Rhodes University School of Journalism in South Africa; the University of Lagos Department of Mass Communication and Radio, and the Pan Atlantic University Lagos Business School in Nigeria; Strathmore Business School and University of Nairobi, School of Journalism and Mass Communications in Kenya.