The produce-and-then-sell mentality of the commodity business is being replaced by the strategy of first determining what attributes consumers want in their food products and then creating or manufacturing products with those attributes. With the continuous shifting to a global economy, the international market for value-added products is growing. Market forces have led to greater opportunities for product differentiation and added value to raw commodities because of:
Increased consumer demands regarding health, nutrition and convenience.
Efforts by food processors to improve their productivity.
Technological advances that enable producers to produce what consumers and processors desire.
Producers have a challenge to be responsive to consumer demands by producing what is desired. Attentiveness to consumer demands in quality, variety and packaging are important, because demographic trends show growth in the convenience-oriented, health-conscious and environmentally concerned sectors where price is not as important as quality. Because value-added research is important, producers are experiencing competitive advantages obtainable with processed products compared to raw commodities.
Opportunities in Agribusiness production
Agro- processing strategy and execution
Costing Management & Pricing in Value Addition
Developing Comprehensive Financing Plans
Developing Fundable Agri – Processing Business Plans
Business Modeling & Strategy formulation
Agro-Processing Route to Market
Brand Development & Management
Mistakes in Processing & Value Addition
This program will enable you to:
Understand consumer food trends so as to perform market-led production
Understand how to finance a value addition business
Conceptualize A-Z of raw material sourcing for a value adding enterprise.
Understand the certification and legal compliance in food products.
Understand Marketing and market dynamics of value added products.
Develop a bankable agribusiness value addition business plan.
Conceptualize and come up with a real and workable business model.
Analyze business opportunities in Agribusiness value addition.
Identify and mitigate risks in Agribusiness value addition enterprise.
Know the factors to consider in selecting a value addition enterprise.
Learn manufacturing and production efficiencies.
Understand in depth the agricultural local supply chains as a success factor in a value addition enterprise.
This program is designed for Investment Groups (Chamas), co-operatives, individuals and groups and companies in value addition, current farmers in primary production agriculture, government and non-government policy makers and aspiring investors.
Investment: Ksh 82,500 for both modules
For more information on the program, contact Peter Kibe on firstname.lastname@example.org or call +254 (0) 739 149 151.